{"title":"Mathijs Hunfeld","description":"\u003cp\u003eMathijs Hunfeld is a multidisciplinary artist and designer, currently working as Studio Manager at Thomas Bird Set Design Ltd, London. \u003cbr\u003eMathijs completed the art'otel residency at London Hoxton in 2026\u003cbr\u003eTheir work has been featured in various publications in 2025, including 'Behind the Closed Doors', FAD Magazine (Mark Westall). London; 'Directory 2025', Al-Tiba9, Barcelona; 'Crunch', Fresh Salad Zine, London. \u003cbr\u003eMathijs has exhibited in 2025 as part of 'Everything Then Is Now', Alter Peckham (London Design Festival); 'In Praise of Darkness', UCL Slade \/ ESPC OFF SITE, London \u0026amp; Hastings, UK; 'Personal Structures', European Cultural Centre, La Biennale Arte di Venezia, Venice, IT (in progress).\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","products":[{"product_id":"ill-let-you-know-when-i-had-enough","title":"I'll let you know when I had enough","description":"\u003cp\u003eI'll let you know when I had enough' foregrounds instability, approximation, and embodied attention within systems that otherwise demand clarity and legibility. While the work references digital behaviours – selfie logic, self-exposure, image circulation – it operates through analogue presence: weight, reflection, obstruction, and duration. The two-way mirror creates a relational space that cannot be fully resolved or computed, where viewing becomes contingent, partial, and dependent on position and proximity.\u003cbr\u003e Rather than delivering a fixed image of the self, the work insists on continuous restaging. Identity appears as something negotiated in real time between body, surface, and viewer – never fully present, never fully erased. This oscillation exposes the gaps in digital representation, where nuance, hesitation, and ambivalence are flattened into readable output.\u003cbr\u003e By turning the viewer into a reflective carrier rather than a consumer of content, the work proposes analogue knowing as an act of attention and uncertainty. It resists the digital demand for resolution, instead lingering in flux, delay, and embodied perception.\u003c\/p\u003e\n\u003cp\u003eThis is a series of 3 works.\u003c\/p\u003e","brand":"Mathijs Hunfeld","offers":[{"title":"Default Title","offer_id":57194359652734,"sku":"HC1040","price":5500.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/6545\/8814\/files\/Screenshot_2026-03-31_at_22.46.59.png?v=1774993628"},{"product_id":"10x-pink","title":"10X - Pink","description":"\u003cp\u003eThe tag doesn’t represent a product—it redirects its function toward a culture of immediacy and circulation where it operates through the logic of product logistics itself. The tag marks a space of pre-consumption: a flux and endlessly reconfigured. The\u003cbr\u003edisposability and display of the tag impose a commercial identity designed not to be understood, but consumed. It is stripped of visual branding or tangible product reference and holds the visual language shaped by the infrastructures it inhabits. The work\u003cbr\u003estands as both a critique and an epitome of the system—amplifying over-identification while collapsing meaning through excess and repetition.\u003c\/p\u003e","brand":"Mathijs Hunfeld","offers":[{"title":"Default Title","offer_id":57289513107838,"sku":"HC1301","price":1200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/6545\/8814\/files\/Screenshot_2026-04-20_at_16.53.03.png?v=1776700391"},{"product_id":"10x","title":"10X","description":"\u003cp\u003e10X (2025) explores a state of perpetual transition, positioning the object within a condition of liminality rather than resolution. Using a fragment of a metal conveyor belt paired with a vinyl tag-like surface, the work references the infrastructures of circulation that move goods through systems of logistics, distribution, and anticipation. Yet here, the “tag” is detached from any identifiable product, suspending it in a moment of pre-consumption — always on its way, never arriving.\u003c\/p\u003e","brand":"Mathijs Hunfeld","offers":[{"title":"Default Title","offer_id":57289520578942,"sku":"HC1302","price":1200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/6545\/8814\/files\/Screenshot_2026-04-20_at_16.56.15.png?v=1776700583"},{"product_id":"10x-green","title":"10X - Green","description":"\u003cp\u003eThe tag doesn’t represent a product—it redirects its function toward a culture of immediacy and circulation where it operates through the logic of product logistics itself. The tag marks a space of pre-consumption: a flux and endlessly reconfigured. The disposability and display of the tag impose a commercial identity designed not to be understood, but consumed. It is stripped of visual branding or tangible product reference and holds the visual language shaped by the infrastructures it inhabits. The work stands as both a critique and an epitome of the system—amplifying over-identification while  collapsing meaning through excess and repetition.\u003c\/p\u003e","brand":"Mathijs Hunfeld","offers":[{"title":"Default Title","offer_id":57289535586686,"sku":"HC1303","price":1200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/6545\/8814\/files\/Screenshot_2026-04-20_at_17.02.29.png?v=1776700958"},{"product_id":"now-ill-be-angel","title":"NOW, I'LL BE ANGEL","description":"\u003cp\u003eSuspended as a hyper-material body in a state of eerie stillness—part object of desire, part expired promise. Composed of synthetic and industrial remnants, the work mimics the marketable illusion of transformation while skipping over experience entirely. It offers only the residue: a distanced, post-authentic self, caught between ego and disappearance.\u003cbr\u003eThe work fabricates a space where heaven is halfway-down—where immediacy feels empty, and transcendence collapses into self-sabotage. It visualizes the commodity’s core promise as a sculptural form, rendering transformation both inevitable and futile. An ‘alreadyness’, a feeling of being too late for fulfillment and too early for release.\u003c\/p\u003e","brand":"Mathijs Hunfeld","offers":[{"title":"Default Title","offer_id":57289543090558,"sku":"HC1304","price":7400.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/6545\/8814\/files\/Screenshot_2026-04-20_at_17.04.52.png?v=1776701102"},{"product_id":"so-empty-need-a-centrepiece-like-a-mirror-clear-to-see","title":"So Empty Need A Centrepiece \/ Like A Mirror Clear To See","description":"\u003cp\u003eThis series reflects presentation turning into performance, celebrating emptiness as a site of consumption. Permanence dissolves into a transient flatness, where images promote yet evade. The sign boards frame a passerby’s gaze, offering just enough\u003cbr\u003esubstance across separately staged but animated scenes. Using a medium built for circulation and reach, the work forms a liminal space that redirects attention toward viewership itself. It probes the line between passive consumption and active participation, questioning how duration is used in contemporary media to blur audience and product.\u003cbr\u003eSeries of 3.\u003c\/p\u003e","brand":"Mathijs Hunfeld","offers":[{"title":"Default Title","offer_id":57289569337726,"sku":"HC1306","price":3900.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/6545\/8814\/files\/Screenshot_2026-04-20_at_17.21.09.png?v=1776702079"},{"product_id":"baby-face-it","title":"BABY FACE IT","description":"\u003cp\u003eThis series of pacifiers serves as a visual representation that highlights the paradox of intertwining infantile reliance with exaggerated self-promotion in adults. It emphasizes the delineating boundary between a luxury item and an infant's essential dependence on nurturing. Pacifiers are designed to suppress crying and create the illusion of perpetual care. Through this series, the contemporary pursuit of pleasure in popular culture undergoes an ironic transformation, shedding light on its transient escapism and the stifling dependence hindering genuine self-expression. An extravagant accessory reflecting the struggle between maintaining authenticity and succumbing to overpowering reliance.\u003cbr\u003eSeries of 20. Price is per piece.\u003c\/p\u003e","brand":"Mathijs Hunfeld","offers":[{"title":"Default Title","offer_id":57289628385662,"sku":"HC1310","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/6545\/8814\/files\/Screenshot_2026-04-20_at_17.32.42.png?v=1776702771"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/6545\/8814\/collections\/Screenshot_2026-03-24_at_13.16.35.png?v=1774358218","url":"https:\/\/hyphacurates.com\/collections\/mathijs-hunfeld.oembed","provider":"Hypha Curates","version":"1.0","type":"link"}